Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Energy: Reduce the energy the customer uses with the product

B. Health – Reduce the toll the product takes on the customer's health

Warnings and advice

No. SIC Year Note
1 2000 1994 Even though olive oil has become more popular due to its healthful image, consumers quickly switched back to corn oil after companies raised prices 7% a pound in 1991.

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