Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Energy: Reduce the energy the customer uses with the product

B. Health – Reduce the toll the product takes on the customer's health

Modify product to reduce hazards

To minimize side effects

No. SIC Year Note
1 2821 1988 Dolphin Products is marketing a plastic cork with a 4" tether that keeps it attached to the bottle, permitting it to pop without flying free and hurting someone.
2 2834 1993 One of the strongest selling points for new cold products is eliminating drowsiness.
3 2834 2004 the company took Prilosec's basic formula and made one important change to the delivery system: It added an antacid to offset side effects such as diarrhea, nausea, flatulence and abdominal pain.
4 3711 1989 Mercedes has equipped its new convertibles with safety technology, including a pop-up rollbar, new seat belt technology, and a special alloy metal that resists crush.
5 3711 1989 Daimler-Benz is equipping its new convertibles with electrostatic filters in the ventilation system. They will cleanse interior air of pollen and dust.
6 3845 1987 Surgical Dynamics has new device it claims can treat slipped disks more safely & conveniently. The entire procedure can be performed under local anesthesia. Relieves pain without causing serious side effects.
7 3845 1987 Current eye operations using radial keratotomy may lead to such complications as blindness. One promising technique, developed by Taunton Technologies, uses ultraviolet laser that doesn't involve cutting the cornea – so, less risky.

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