Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

B. See

Add decorative elements

No. SIC Year Note
1 1521 1987 Morweg builds houses with a lived-in look. "We go out of our way to make them look old." Landscaping completed with completely mature trees. Stucco "deliberately made to look like it's a hundred years old."
2 1521 2000 Irvine Co. is hoping to roll out a rustic nature preserve with only a few homes. They are building 374 custom and semi-custom high-end homes slated for about half of the 1,070-acre site. They hope to create low-density "conservation communities in metropolitan areas".
3 6512 2003 Sometimes, tenants who are reluctant to buy art themselves but still want it in their building are putting pressure on landlords to integrate works into their properties. Some tenants even seek assurances that any art in the building will remain. Last fall, when General Electric Co. agreed to rent 30,000 square feet of space for a handful of its business units at Hall Office Park in Frisco, Texas, it wanted the ability to terminate the lease if the owner removed or changed the artwork.

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