Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses


No. SIC Year Note
1 1521 1990 Kaufman earlier gained market share by sprucing up its products with small but noticeable touches such as tile roofs, vaulted ceilings and stone masonry, without raising prices.
2 3651 2003 Phillips Consumer Electronics came up with the idea of removing the local display and all the control buttons on its DVD player. It was a radical notion, but in testing the idea both internally and externally, the company found it could get by with just one button able to control most of the common functions. It simplified the player and created an elegant ultra-slim design that communicated simplicity and differentiated Phillips from the competition. The result was the company's award-winning Slimline Q-series of DVD players.
3 3663 2005 Sharp offers a HDTV model called Aquos LC-32G4U for an online price of $2,800. A 37-inch version of the same model costs $900 more. The model has two distinctive features: it doesn't contain a digital TV tuner (something you don't need if you have a cable set-top box) and all the wires from a cable box, a DVD player, and other devices run to a separate box that is connected to the display by a single cord. This makes it easier to hide the other wires.
4 4800 2003 The trend in web conferencing is to let users do everything associated with a long-distance meeting. That includes visually seeing the participants that are in far-away offices– a service that had been the province of video conferencing.
5 5812 2002 Panera stores serve sandwiches on real plates with real flatware in rooms furnished with fireplaces and upholstered couches. The locations include suburban strip malls that feature discount stores such as Wal-Mart. Panera's CEO originally conceived the comfortable stores for neighborhoods with average household incomes above $50,000 and thriving blue-collar neighborhoods.
6 6512 2003 Sometimes, tenants who are reluctant to buy art themselves but still want it in their building are putting pressure on landlords to integrate works into their properties. Some tenants even seek assurances that any art in the building will remain. Last fall, when General Electric Co. agreed to rent 30,000 square feet of space for a handful of its business units at Hall Office Park in Frisco, Texas, it wanted the ability to terminate the lease if the owner removed or changed the artwork.
7 7812 2002 The next leap in the DVD format-after DVD video and DVD audio-is to high-definition DVD.

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