Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses


No. SIC Year Note
1 2600 2003 P&G unveiled a new training-pants design. It chose to introduce it in Japan, where pant-type diapers command about half the market. Its clothlike exterior was softer and more appealing than that of Pull-Ups.
2 2841 2001 Alberto-Culver has recently unveiled its new Alberto VO5 line with herbal hair products. It also brought out a new Tresemme Hydrology line that sells moisturizing hair products for $3 per 13-ounce bottle (same price as regular 32-ounce Tresemme).
3 3634 1996 " We were able to marry style with demand for the cool-touch toaster. The toaster offers the look and function that consumers are looking for."
4 3949 1992 New Puma shoes have a disk with nylon line instead of traditional laces. The frictionless system provides a custom fit from the heel to the instep.
5 3999 2003 Schick razor company's research concluded that women wanted a product designed specifically for use in the shower or bath. Schick's answer was Intuition, a razor surrounded by a "skin conditioning solid" soap, which lathers and shaves simultaneously.
6 3999 2003 Gillette, the razor industry's giant, created the "trade-up" strategy it employs to make daily act of shaving more expensive. The company waits for about eight years until it introduces a new shaving system which promises revolutionary advancements in performance.
7 5812 2002 Panera stores serve sandwiches on real plates with real flatware in rooms furnished with fireplaces and upholstered couches. The locations include suburban strip malls that feature discount stores such as Wal-Mart. Panera's CEO originally conceived the comfortable stores for neighborhoods with average household incomes above $50,000 and thriving blue-collar neighborhoods.

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