Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses


No. SIC Year Note
1 2844 2002 Suave is launching two new product lines. The first, Seasonal lotions and shampoos, is an extension of Suave's Naturals line and resembles Clariol's Herbal Essences. In addition, Seasonal will change formulas each season to match the trendy scent.
2 3500 1989 Fax machines differ in the paper they use (plain or thermal). Plain paper is neater, easier to store and better-smelling than thermal.

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