Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses


No. SIC Year Note
1 3571 1988 Sonic Solutions has a new computerized system that eliminates clicks, pops, hisses, and other distorting noises from recordings. Process aids the transfer of classics to CD recordings.
2 3643 2000 Echo-cancellation products from Ditech Communications are invaluable for long-distance, mobile, and satellite phone providers. Ditech's clients include GTE, MCI WorldCom, and Qwest Communications.
3 3711 1995 GM's truck engines – still being tested – run quieter and are expected to average a whopping 30% more power and 10% better mileage.
4 4512 2001 Customers appreciate regional airlines like Atlantic Coast because of the 32-to-70 seat jets that they use. These new generations of jets are replacing the turboprops that used to be used. The new jets are quiet, comfortable, and fuel efficient.
5 4832 2002 Internet radio stations offer the appealing prospect of having a DJ–or sophisticated software trained to learn listener preferences–select the music for you.
6 4832 2002 Radio's response to the introduction of satellite radio is Ibiquity Digital, which allows CD-quality digital broadcasts in conjunction with the current analog ones. These digital transmitters are expected to be in six cities with nine broadcasters by 2003. 4 of the 25 largest national broadcasters have invested in Ibiquity digital-analog radio technology.
7 4832 2002 XM and Sirius satellite radio networks are taking on radio just as satellite and cable TV took on broadcasting networks. The satellite radio companies offer 100 music and news channels with higher-quality audio and fewer commercials.

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