Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

F. Taste

Add regional flavors

No. SIC Year Note
1 2032 1993 In some foreign markets, Campbell is creating products with regional tastes.
2 2099 2004 New exotic salts are making their way into kitchens and gourmet shops across the country and demanding higher prices. Unlike common table salts, specialty salts are harvested from seawater that's allowed to evaporate in the sun, giving it a distinctive taste. The salts from different regions and consistencies serve different culinary purposes.
3 5800 2003 Dunkin' Donuts started rolling out cappuccino, espresso and flavored varieties
4 5812 2002 AFC has a lot of power as Church's and Popeyes are the #2 and #3 players in the fast-food chicken industry respectively. Popeyes is the #1 player in the Cajun category. AFC has added fried catfish and muscles, marinated strips at Church's.
5 5812 2004 Jack in the Box said same stores sales growth was led by stronger performance of its three new Pannido sandwiches which were introduced in February.

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