Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

F. Taste

Add ingredients with more salt or sweetners

No. SIC Year Note
1 2000 1987 H-S Brewing has a new twist on the wine cooler – a California white wine & fruit-juice slush.
2 2043 2005 In January, General Mills Inc. launched Fiber One Honey Clusters, which has lightly sweetened flakes instead of the original Fiber One's fiber twigs. PepsiCo Inc.'s Quaker Oats Co. has doubled the number of instant-oatmeal flavors it offers over the past seven years to include apple crisp and cinnamon pecan varieties. Post, a unit of Kraft Foods Inc., has been refashioning ads for adult cereals such as Banana Nut Crunch and Blueberry Morning to emphasize taste over health benefits.
3 2086 2005 Since Gatorade was acquired by Pepsi in 2001, the brand has rolled out new flavors, such as the Xtremo line for Hispanics and Gatorade All-Stars for kids. In 2002, the introduction of Propel Fitness Water was a big success, capturing 50% of the enhanced-water market.
4 5812 2003 Culver's upgrades food baskets (like burger, fries, and a Coke) to bring the average meal up to $7, which is $2 more than McDonalds. It tries to push its deep-fried cheese curds (which have a gross margin of 76%) and its frozen custard (80%).
5 5812 2001 35% of Sonic's revenue comes from high-margin shakes and ice cream. It also has a higher customer frequency rate than other fast-food chains. "They have one of the most loyal followings in the business."
6 5812 2003 McDonald's has recently converted to more healthful food. Its market gain came from the strong performance of a new line of salads. But there was another factor to the turnaround. The McGriddles breakfast sandwich is a breakfast item that weighs in at 550 calories and 33 grams fat. The new item is extremely popular and it costs about $1.89.

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