Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

G. Multiple

Touch and smell

No. SIC Year Note
1 2000 2004 Procter and Gamble's CEO believes that the company needs to market not just the product itself but the consumer's experience of the product through how it looks, smells, and feels. Three years ago P&G added a head of design to the company. For Olay Regenerist they helped with the formulation and fragrance.

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