Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

G. Multiple

Touch and taste

No. SIC Year Note
1 4512 1994 British Airways's 1st class transatlantic service now gives fliers the option of dinner on the ground in the 1st class lounge. Once aboard, they can slip into BA pajamas, put their heads on real pillows and sleep.

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