Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

A. Knowledge

B. Resources

Experience: Enhance the experience the customer has with the product

  1. Add new appeal to the senses

    1. Warnings and advice

    2. See

    3. Touch

    4. Smell

    5. Hear

    6. Taste


      1. See and smell Examples>>

      2. See and hear Examples>>

      3. Touch and smell Examples>>

      4. See and taste Examples>>

      5. See and touch Examples>>

      6. Touch and taste Examples>>

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