Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses


No. SIC Year Note
1 2000 2004 Procter and Gamble's CEO believes that the company needs to market not just the product itself but the consumer's experience of the product through how it looks, smells, and feels. Three years ago P&G added a head of design to the company. For Olay Regenerist they helped with the formulation and fragrance.
2 2800 1992 According to market research, users of both BestShine and other products, didn't use BestShine everywhere because of scents and packaging. So, it changed scents and packaging.
3 3571 2001 The new Palms, priced at $399 and $499 have important improvements. They are 40% thinner than Palm's first color model and have 250 times as many colors. They have a slot at the top that accepts expansion cards. The alarm system has been improved, as vibration and a blinking LED are new notification options. The new models come with Palm OS 4.0.
4 3651 2004 Apple's iPod Mini holds 1,000 songs while having the size and weight of the original. Vibrant colors, long battery life, the smaller size and a lower price will all be attractive to customers. The screen of the Mini is smaller and displays less information but has the same sound quality and software compatibility of the original product.
5 4512 1994 British Airways's 1st class transatlantic service now gives fliers the option of dinner on the ground in the 1st class lounge. Once aboard, they can slip into BA pajamas, put their heads on real pillows and sleep.
6 7011 2005 Marriott recently announced it would change 628,000 beds this year with softer sheets, plusher mattresses, stylish duvets and a fresh "white look."

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