Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to increase customer pleasure in using the product
B. Project an image of the or capabilities of the firm
|1||6514||2005||Sunterra, which develops and operates vacation ownership resorts, or time shares, currently has 93 resorts in 12 different countries. Every resort is unique and has its own district style.|
|2||7311||2002||While other advertising agencies are cutting back, Omnicom has acquired more than 150 companies including famous old firms. The company also seeks talent agencies to secure a first look at entertainment properties and celebrities for its clients.|
<< Return to Use Steps