Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

C. Project an image of the values of the firm

Caring or committed to community

Develop products for communities under stress

No. SIC Year Note
1 2000 1991 Jolly Time is offering American's Best popcorn, grown without pesticides. The kernels come in recyclable plastic jars.
2 2000 2001 Every morning for 8 weeks last spring, local nurses in Botswana have been making Coca-Cola powder drinks that are fortified with vitamins and minerals chronically lacking in the diets of people in developing countries. The ritual, a clinical test, was a research-and-development effort aimed at creating a drink that could help combat afflictions common to the poorest parts of the world. The Project's Mission put it bluntly: the new drink is meant to help the company establish relationships with governments and schools that will "serve as a positive platform for Coca-Cola."
3 2671 1990 Conservatree now ranks its products to let consumers know which papers use the most de-inked fibers (informs them of the qualities of recycled papers).
4 3576 2000 Other Freebie ISPs are popping up splitting the audience into affinity groups. People get free service and a sense of belonging. For devout Christians there's, which comes with a strong content filter barring links to certain sites.

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