Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

C. Project an image of the values of the firm

Interested in a past time period

No. SIC Year Note
1 1521 1987 Morweg builds houses w/ a lived-in look. "We go out of our way to make them look old." Landscaping completed w/ completely mature trees. Stucco "deliberately made to look like it's a hundred years old."
2 2086 1987 Marketers successfully played on nostalgia with the introduction of Cherry Coke.
3 2300 1997 Levi's campaign, breaking in July or August, is targeted at 15 to 25 year olds. The ads will be built around Levi's: originality, independence and Levi's as an American icon.
4 2844 2002 Older, nostalgic products can still turn good profits for Chattem, a maker of over-the-counter drugs and personal care goods.
5 3149 2004 K-Swiss Inc.'s new trend toward retro sneakers has helped profits and sales double to $54 million and $465 million over the past two years alone. The company has jumped to number 15 on Business Week's list of the fastest growing companies.
6 3900 2000 Pleasant Rowland in 1985 had a division for new kind of doll. They issued a series of girl characters each based in a historical period with expressive faces and high quality, historically accurate accessories. Each doll cost $84, six times the price of a Barbie. The initial product concepts in the course of a single weekend, and on a $1 million investment, went to market in the fall of 1986. During the first three months of operation the Pleasant Company achieved $1.7 million in sales, in 2000 the company was sold to Mattel for $700 million.
7 4800 1998 Radio Spirits Inc. is a broadcast idea that comes from using old, classic radio programs. The old radio programs have been picked up for in-flight entertainment and eventually for CBS broadcasting. It is now on 500 stations every night for 3 million listeners.
8 5812 2002 At Sonic, there aren't any indoor tables or counters. The customer drives into a covered carport, looks at the menu, and presses a button once he is ready to order.
9 5812 2001 Sonic has a 50's/60's rock-and-roll theme so its menu is focused on burgers, fries, and shakes. It is set apart from other companies (like McDonalds) because of its own brand creations like chocolate cream pie shakes and hickory bacon dogs.
10 7011 1996 Blackcomb boasts the most high-speed lift capacity in the world. At Tremblant, Intrawest has created a French-Canadian village modeled after Quebec City. Intrawest has begun erecting a village at River Run with an Old West motif.

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