Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

C. Project an image of the values of the firm

Child or family-friendly

No. SIC Year Note
1 3711 1990 Saab is trying to avoid its image as a luxury car. It doesn't want to compete with luxury cars. Just hired a new advertising firm to redefine its image. Volvo also eschews the luxury label ("upscale high-quality family car.")
2 5641 2001 OshKosh B'Gosh is a trusted family brand that families will choose during tight economic times. OshKosh B'Gosh can use its recognizable brand name for other products and non-apparel goods.
3 5812 2001 Chuck E. Cheese's remodeling will affect every aspect of the chain. A revised sky tube for kids to crawl in has been developed. It has added new video games (some based on chance to draw in older customers).
4 5812 1984 New CEO joined Fuddruckers in 1983 and changed the foundering chain from a bar-driven, singles hangout, to a family environment.
5 5812 2003 Chuck E. Cheese restaurants are a staple among the under-12 crowd and their parents. While there aren't many major rivals in CEC's niche, the company vies for business with everything from movie theaters to burger joints. That means customer loyalty is important to CEC. Most customers visit the company's stores three or four times a year.
6 7997 2001 A contributor to high-end fitness clubs' recent success is their attempt to appeal to families. Family membership ensures more consistent business, even through financial difficulties.
7 7999 2001 Ski resort mogul Intrawest is considering developing pet-sitting services at Intrawest resorts. They are also planning kid-friendly turnstiles at lifts; offering bigger seasonal storage lockers so regular customers needn't haul so much luggage; an e-mail reminder service to help families pack efficiently; and offering $10 rides on mini-snowmobiles. Intrawest also wants to add more communal space in the lobbies of its lodging properties and organize more group-participation events.

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