Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

C. Project an image of the values of the firm


Using healthier ingredients

No. SIC Year Note
1 2096 1990 Nabisco's Teddy Grahams are low in sodium and saturated fat, so they seem healthy to mothers.
2 2621 1999 Under an advertising campaign dubbed Health Smart, Georgia-Pacific argues that it is more hygienic to dry hands with paper towels than with cloth towels. With paper, "you throw away the germs."
3 2800 2005 Scope mouthwash's big selling point is fresh breath. Other brands offer tooth whitening or nontraditional flavors. But Crest is cutting into industry leader Listerine's big selling point: health. Listerine's ability to combat problems such as plaque and gingivitis keep dentists recommending it. Unlike Listerine, though, Crest set out to develop a formula that has no alcohol.
4 3692 1991 Companies are trying to capitalize on the perception that rechargeable batteries are less harmful to the environment.
5 5812 2003 The fast-food price wars have eaten into hamburger profits, but Wendy's International Inc. has found an unlikely alternative: salads. The nation's No. 3 burger chain last spring developed a salad that broke the mold for fast food. Called Garden Sensations, the new dish offered fancy lettuce varieties in deep plastic bowls, garnished with grape tomatoes, mandarin oranges and the like. In short order, sales of salads leapt to more than 10% of Wendy's sales mix, from 3% a year earlier. Now come copycat offerings from competitors ranging from Jack in the Box to McDonald's.

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