Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

D. Suggest personal characteristics of the user of the product



No. SIC Year Note
1 2300 2004 Louis Vuitton owes its success and sense of exclusivity to an emphasis on quality, controlled distribution, prevention of counterfeit goods and increasing productivity. Innovative designs and classic quality attract younger buyers and inspire loyalty in older clients. Shoe and ready-to-wear lines by Marc Jacobs, although they account for less than 15% of total sales, attract younger customers. Their strategy is to move shoppers up from the classic tan-and-brown monogrammed bags to newer lines such as the Murakami and Suhali.
2 2330 2001 Under the control of Gucci, Yves Saint Laurent brand is having "terminator tours", which are large-scale elimination of brand availability to re-establish its designer elitism. Franchised YSL stores, duty-free outlets, and shops within department stores are all being closed to preserve the YSL brand's prestige.
3 2844 2003 L'Oreal has dominated the $90 billion beauty product industry by approaching consumers with the impression that their products are cultured and define beauty because of its origin-Paris. The company's new competition is Procter& Gamble Co which creates new ones. They started the war in 2001 with a $5 billion take over of Clairol and then became the largest seller of cosmetics in supermarkets and club stores. P&G dominates the skin cleansers, moisturizers and shampoos while L'Oreal dominates cosmetics. Now P&G is trying to penetrate into cosmetics while L'Oreal is trying to sell more shampoo and conquer Wal-Mart which is P&G's biggest customer.
4 3100 2001 Coach uses all-leather designs for its handbags in a wide variety of colors.
5 3140 2004 More than anything else, K-Swiss's success has been fueled by the popularity of its Classic original, essentially unchanged from the all-white, all-leather tennis shoe that the company first started selling 37 years ago.

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