Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

D. Suggest personal characteristics of the user of the product


No. SIC Year Note
1 2111 2001 Brown & Williamson is also working with Star to support the smaller company's efforts to develop potentially less-hazardous cigarettes. B&W has helped Star to develop and test-market a product called Advance.
2 2721 2001 Launched in 2001, The Week is aimed at the U.S. intelligentsia. The news magazine became a must-read for politicians, celebrities and CEO's who like its smart distillation, presentation and the array of subjects. The average household income of the reader is $137,000. Stories are lifted and compressed from a variety of sources by a team of 20 editors.
3 3571 2000 Apple Computers sometimes appeals to its buyers' senses of superiority over using a higher quality and more creative brand of computer.
4 3711 2004 BMW is revered by millions of owners and fans for engineering cars that put the driver first. For many, buying a BMW is like joining a semi-exclusive club. Owners exhibit strong brand loyalty and identity.
5 3711 2003 BMW has over taken Mercedes-Benz in attracting a wider population of X- and Y-generation managers, entrepreneurs, and professionals. BMW has won the title of premium-car leader in the U.S. from Lexus.

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