Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

Suggest personal characteristics of the user of the product

No. SIC Year Note
1 1521 2000 More Americans are wealthier than ever before and are eager to move into homes with hardwood floors, vaulted ceilings and marble countertops. This makes it easier for Toll Brothers Inc. to sell their homes to these baby boomers in their prime earning years.
2 2844 2003 L'Oreal has dominated the $90 billion beauty product industry by approaching consumers with the impression that their products are cultured and define beauty because of its origin-Paris. The company's new competition is Procter& Gamble Co which creates new ones. They started the war in 2001 with a $5 billion take over of Clairol and then became the largest seller of cosmetics in supermarkets and club stores. P&G dominates the skin cleansers, moisturizers and shampoos while L'Oreal dominates cosmetics. Now P&G is trying to penetrate into cosmetics while L'Oreal is trying to sell more shampoo and conquer Wal-Mart which is P&G's biggest customer.
3 3711 1990 The new Mercedes-Benz 300 SL has a futuristic automated convertible top. It's easier to use and looks impressive.
4 3999 1995 Adolph Coors uses its Web site to imbue its Zima malt drink w/ a cult-like aura, inviting visitors to receive T-shirts and caps, and penning a serialized story featuring Zima-loving characters.
5 4832 1986 In 1986, two years after acquiring KPWR-FM (Power 106), Los Angeles, the company reprogrammed Power 106 with a new Dance/Contemporary Hit format, targeting the young white, Hispanic and African American audience. The station quickly went from worst to first.
6 6512 1003 While corporations, especially ones in financial straits, have been hitting the brakes on artwork during these tough economic times, office landlords increasingly are picking up the slack. Art consultants from New York to San Francisco report that business is brisk among office-building owners and property managers looking to acquire art to display in building lobbies and exteriors. Landlords are finding it important to distinguish their buildings from one another. But instead of buying the art, a growing number of commercial landlords are leasing it. Such leases, which typically run for three years, cost about 20% of the price of purchasing such works. The cost of leasing art is not only tax deductible as a business expense, but can be passed along to tenants as part of the operating costs for the common areas of the building.
7 7011 2003 Mandalay Resort Group's new Las Vegas venture, 'the Hotel' will feature high-tech and minimalist décor, teaming up with a new shopping mall, both aimed at hipsters. The Hotel will focus less on the casino and more on accommodations which appeal to conventioneers. They want to compete on aesthetics.

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