Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

C. Your investment is safe

Provide warranty for a period of time

No. SIC Year Note
1 1531 Kaufman and Broad (which offers a 10-year warranty on its homes) generally targets first-time buyers but has begun aiming for move-up and empty-nest buyers with upscale amenities and designs flexible enough to accommodate lifestyle changes.
2 3575 1991 Fewer than 5% of AST's PC customers actually upgrade their machines when able. But upgradeable technology is comforting to executives who have been burned in the past by the pace of tech. change.
3 3674 2000 JDS Fitel and Uniphase merged last July, the combined company has proposed or completed another seven mergers. The firm is the one shop stop for optical components for fiber optic communications. JDSU guarantees one of it's products to work for a century.

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