Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

C. Your investment is safe

Eliminate risk of competition

No. SIC Year Note
1 3674 2000 Orckit is planning a spin-off called Tikcro in the semiconductor business. It will be beneficial because customers were previously interested in Orckit's proprietary chipset technology but wanted to avoid potential competition with Orckit systems.

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