Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

C. Your investment is safe

Advertise "brand name" components

No. SIC Year Note
1 0 2003 A corporate brand provides a message for the customer relationship which is different from that of a product brand. This can be valuable for large, established brands that are perceived as reliable, high quality, and respected but are also perceived as boring and dated. A solution is to employ the organization brand to represent the heritage and allow the product brand to inject energy. If the product brand involves a strong sub-brand, the sub brand can be the energy generator.
2 2000 1994 Companies beginning to "co-brand": Kellogg's PopTarts made with "Smucker's real fruit", Nabisco's Cranberry Newtons with Ocean Spray cranberries, Lay's potato chips flavored with KC's Masterpiece barbecue sauce.

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