Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

D. Your person is safe

Remove sources of customer anxiety

Protect privacy

No. SIC Year Note
1 4800 2001 Offering a privacy service should help EarthLink get new subscribers and retain users. "The principal thing is that people will look at the privacy service as another reason to stay with them."
2 7375 2001 Earthlink appears to have picked a good time to offer a privacy service. Consumers' fear of losing personal privacy ranks as the top reason they don't shop on the Web. Earthlink is trying to reassure customers.

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