Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

D. Your person is safe

Remove sources of customer anxiety

Advertise superior honesty and ethics

No. SIC Year Note
1 7375 2004 Yahoo has embraced a practice known as "paid inclusion" in which a search engine accepts payment from a company to guarantee its site is included somewhere in relevant search results. But not one penny goes to Google. Google decries paid inclusion as a blemish on the integrity of search results. It separates and clearly marks as advertising all links for which it's being paid. The bet is that this stance will foster public trust in the brand and increase traffic size.

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