Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

4. Entertain the customer while waiting for or using the product

Add entertainment as addition to the main product

No. SIC Year Note
1 3944 2004 Sony's Dance Dance Revolution, which has been on the market for a few years, features a soft step-pad that is spread on the floor. The new DDR Extreme allows players to project their image onto the screen via a digicam that plugs into a USB port.
2 4481 2001 Cruise lines have just begun to see the fruits of stepped-up efforts to diversify and increase their share of the vacation market. To draw more young passengers, there is more aboard the mega-ships these days, including rock-climbing, ice-skating and playing billiards on some of Royal Caribbean Cruises' new ships.
3 4512 2004 The future for Delta Air Lines may be held in a Boeing 757 operated by its lower-cost subsidiary, Song. Four flight attendants serve the 199-seat plane compared to five who serve Delta's 183-seat 757s. The flight attendants on Song have an easier time though, as all passengers fly economy. Each seat has an extra two inches of leg room and a personal 24-channel TV.
4 4800 2003 The next step for RV remodeling is adding on-the-road internet access. Tech firms are hoping to create new devices using Echelon's LonTalk standard which connects a variety of electronic devices, sensors and controls.
5 5812 2001 Chuck E. Cheese owns the market in indoor fun zones for children as its only rival, Discovery Zone, quit in 1999. However, it is the entertainment factor, and not the lack of competition, that will continue to bring in sales.
6 5812 2004 Starbucks is vying to become the first national retailer to offer CD-burning stations. The Hear Music media bars offer customers nearly 200,000 songs to burn onto compact discs.
7 5812 2004 Earlier this year, Starbucks Corp. unveiled a renovated prototype store in Santa Monica, Calif., equipped with H-P tablet computers. Using the tablets, consumers can scroll through a list of digital songs stored on the server, pick tunes they like and then instantly burn them onto a compact disc. They can also design art for the CD cover and print it out on an H-P printer, all for as little as $6.99. Customer traffic has increased since the music-enhanced store opened, potentially providing Starbucks with an additional revenue stream.
8 5812 2003 Other chains, from Starbucks to Diedrich Coffee are rolling out amenities such as free wireless Internet access or cushier chairs in hopes customers will linger.
9 7319 1995 Time Warner advertises its own products on TV monitors at its 6 Flags theme parks.
10 7991 2001 Luxury health clubs' roles are extending beyond fitness to become hubs of networking, entertaining, and even tourism. Many liken these gyms to "urban country clubs" which represent elevated status as well as a commitment to health.

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