Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

4. Entertain the customer while waiting for or using the product


No. SIC Year Note
1 3571 2002 The leaders of the videogame industry, Sony, Microsoft and Nintendo each announced plans for linking their game machines to the internet to further exploit a $6.3 billion industry. Market leader Sony was the only vendor to demonstrate its online gaming capabilities, linking players in Madden NFL football.

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