Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

A. Reduce the level of payment for use of the product
Reduce Performance benefits

Reduce Function benefits

No. SIC Year Note
1 3571 2000 Palm is introducing the low-end M100 entry level model designed to appeal to the mass market and to a younger audience.
2 4813 2004 If cable firms lose significant market share in 2004, many analysts expect them to roll out more tiered pricing plans. Those plans cost less than the typical $45 monthly cable Internet fee, but data speeds are slower. The Bells already offer discounts on slower DSL speeds.
3 6311 2001 Annuity & Life is a life insurance firm that provides reinsurance, therefore only taking part of the risk. "We're making a bet that you live longer." This is a good bet for them to take because of modern medicine.
4 7000 1990 Discounted tickets sold by consolidators: availability can be uneven, tickets usually sold only for coach seats, generally require stopovers and carry time restrictions. They also can't be transferred to other airlines for last minute changes.

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