Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

A. Reduce the level of payment for use of the product
Reduce Performance benefits

Reduce Convenience benefits

No. SIC Year Note
1 2043 1990 Because ingredients typically represent only about 10% of a cereal's retail price, without heavy advertising, superstar endorses, or fancy packaging, Malt-O-Meal can offer grocers margins of 15 to 20% – compared to 12% they get for big brand names.
2 7372 1992 Lotus software that lists for $495, can be purchased for $339 by mail, and big companies pay $307, or $250 in lots over 100.

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