Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

A. Reduce the level of payment for use of the product
Reduce Performance benefits

Reduce both Function and Convenience benefits

No. SIC Year Note
1 2511 2004 With tariffs on bedroom sets reduced, U.S. consumers can expect to see more furniture from China. As manufacturing techniques improve, Chinese companies are more likely to create more challenging contemporary designs. Because of low wages, these items can be produced for much less than those produced in the U.S. However, many factories do focus mainly on high-volume production, worrying experts who fear that poor quality goods will be sold and then be difficult to return or replace.
2 4812 2001 Nokia produces two dozen new phones each year, a regimen rivals cannot match. But Nokia can't rest. Boutique manufacturers in Europe and America now envision disposable mobile phones with an hour of talk time to be sold for $10 in vending machines.

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