Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
Resources: Reduce resources required for the use of the product
1. Money – Reduce the money the customer uses with the product
b. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself
Reduce multiple costs
|1||5054||2000||Ingram has found an increasing role in delivering the widest range of computer products right to the customer's doorstep. So, while high-powered PC-retailing chains such as CompUSA, OfficeMax and Staples continue to rely on Ingram to deliver their supply, the real growth in Ingram's business is coming from warehouse suppliers and, most important, dot-com retailers. With a network of warehoused inventory and delivery capabilities already in place, companies such as Buy.com and Gigabuys, Dell's Web vendor, are using Ingram for inventory and delivery.|
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