Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
Resources: Reduce resources required for the use of the product
1. Money – Reduce the money the customer uses with the product
c. Improve the customer's profits directly
Warnings and advice
|1||3011||2002||Goodyear has chopped discounts to its biggest distributors who had been using their lower prices to undercut Goodyear's sales to smaller customers elsewhere.|
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