Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

b. Improve wait times in the process
Reduce wait times in the process

Allow customers to complete some of company's steps to save time

No. SIC Year Note
1 2300 1998 Three years ago the active wear division set up Activewear Online, an order management system for its decorators and small retailers located on two Fruit of the Loom Web sites. The extranet features a product locator, links to distributors, and electronic ordering.
2 3100 1999 Steven Madden Ltd. Keeps close tabs on its inventories by monitoring production every day and adjusting levels to match sales trends at retail. A new automatic ordering system linking the company to key retail customers has boosted profit margins.

<<Return to Obtain Steps