Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
b. Improve wait times in the process
Reduce wait times in the process
Increase service capacity
| No. | SIC | Year | Note |
| 1 | 4833 | 1991 | CNN is now offering a global ad package, rather than separate ads for different locations. Companies could buy an ad to broadcast throughout the world. |
| 2 | 5621 | 1987 | Wexner's stores (Limited) use 747 jumbo jet shipments direct to Limited's Columbus distribution center, to re-supply stores with hot items in just weeks, compared with months required by most retailers. |
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