Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

b. Improve wait times in the process
Reduce wait times in the process

Increase service capacity

No. SIC Year Note
1 4833 1991 CNN is now offering a global ad package, rather than separate ads for different locations. Companies could buy an ad to broadcast throughout the world.
2 5621 1987 Wexner's stores (Limited) use 747 jumbo jet shipments direct to Limited's Columbus distribution center, to re-supply stores with hot items in just weeks, compared with months required by most retailers.

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