Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

Improve wait times in the process

No. SIC Year Note
1 2300 1998 Three years ago the active wear division set up Activewear Online, an order management system for its decorators and small retailers located on two Fruit of the Loom Web sites. The extranet features a product locator, links to distributors, and electronic ordering.
2 3845 1990 Baxter delivers to a major hospital's definition of on-time delivery: they discussed how much of the delivery had to be on the first truck.
3 4833 1991 CNN is now offering a global ad package, rather than separate ads for different locations. Companies could buy an ad to broadcast throughout the world.
4 5399 2000 Research shows more than half of the dry-goods items in grocery stores sell less than one unit per week. Additional research shows that most grocers have too much variety.
5 6141 2003 New Century Financial Corp expanded to the East Coast and the loan production has nearly doubled in the last year. The company also debuted a new technology initiative called FastQual which cuts the time it takes to make underwriting and pricing decisions. It reduces the likelihood brokers will shop around for another lender.

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