Brainstorming Ideas: Intermediary Customer Purchasing from the Product Producer

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

  1. Knowledge: Add knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money

    2. Time – Reduce the time the customer must spend with the product

      1. Reduce steps the customer must use with the product


        1. Warnings and advice Examples>>

        2. Reduce wait times in the process

          1. Allow customers to complete some of company's steps to save time Examples>>

          2. Speed the process Examples>>

          3. Increase service capacity Examples>>

<<Return to Obtain Steps