Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

c. Help customers obtainand use related products

Warnings and advice

No. SIC Year Note
1 2086 2001 Some of Cott's problems, however, stemmed from its mid-1990 strategy to move into noncore businesses such as snack foods, pet food and beer.

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