Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
c. Help customers obtainand use related products
Warnings and advice
|1||2086||2001||Some of Cott's problems, however, stemmed from its mid-1990 strategy to move into noncore businesses such as snack foods, pet food and beer.|
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