Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
c. Help customers obtain and use related products
Add to the main product components the customer uses
| No. | SIC | Year | Note |
| 1 | 3571 | 1990 | Many publishers of educational software don't like IBMs because they are harder to use than Apple computers. |
| 2 | 3944 | 1996 | To ensure there were plenty of games to play on their new product, PlayStation's creators aligned themselves with independent videogame producers such as Electronic Arts, Psygnosis, Namco and Acclaim Entertainment. |
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