Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

c. Help customers obtain and use related products

Add to the main product components the customer uses

No. SIC Year Note
1 3571 1990 Many publishers of educational software don't like IBMs because they are harder to use than Apple computers.
2 3944 1996 To ensure there were plenty of games to play on their new product, PlayStation's creators aligned themselves with independent videogame producers such as Electronic Arts, Psygnosis, Namco and Acclaim Entertainment.

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