Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

c. Help customers obtain and use related products

Offer products that could be purchased with the main product, saving purchase time

No. SIC Year Note
1 2600 1985 On offering goods for restaurants, hotels and commercial buildings, Scott hopes to offer distributors one-stop service with everything from soap dispensers to paper napkins.
2 2992 1998 In announcing the merger between Pennzoil and Quaker State the companies promised a broader line of waxes, cleaners and engine fluids.
3 7011 2002 Business Week examined successful businesses in the industries hardest hit by the economic downturn of 2001. The most successful in the service industries includes Cendant Corp. Cendant is the biggest hotel franchiser in the world, providing hotel and travel services and mortgage and real estate services through Century 21. The diversification allows the company to weather changes in the economy.

<<Return to Obtain Steps