Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
Customize the product functions for the customer's use
|1||3661||2005||Nokia has also decided to customize more of its phones to meet the needs of service providers such as Vodafone, Cingular, and Orange.|
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