Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for the use of the product

3. Energy – Reduce the energy the customer uses with the product

a. Effort – Reduce the physical constraints on the customer

Adapt product to differing physical environments of use

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