Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
Experience: Enhance the experience the customer has with the product
Add new appeal to the senses
|1||2032||1987||Campbell test-marketing creole soup in the South and red-bean soups in areas with high Hispanic concentrations.|
|2||2082||2000||The success of Corona's marketing plan hasn't been lost on Labatt USA importers of Sol, Corona's latest direct U.S. competitor. Sol is brewed in Mexico by Fomento Economico Mexicano SA, or Femsa, with its painted label, clear glass bottle and mellow taste.|
|3||3661||2002||Kyocera is Virgin Mobile's exclusive cell phone maker. It got that assignment because it was willing to design special phones targeting youths.|
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