Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to increase customer pleasure in using the product
Project an image of the values of the firm
|Battery manufacturers have been hurt by the drop in prices for batteries and the lack of consumer loyalty. Customers are more likely to buy the cheapest package, not a brand. Rayovac is developing new product lines of shavers and other personal products. Rayovac has acquired Remington. Operating costs are reduced because the company already has the customers and distribution systems in place.
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