Examples: We offer brief write-ups for each method describing a situation where the idea is used or implied. Use these supporting examples in order to expand your range of ideas. These examples are neither mutually exclusive nor collectively exhaustive.

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product:

Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.

  1. Knowledge: Add knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StratetyStreet.

      1. Reduce the level of payment for use of the product Examples >>

    2. Time – Reduce the time the customer must spend with the product Examples >>

    3. Energy – Reduce the energy the customer uses with the product

      1. Effort – reduce the physical constraints on the customer Examples >>

  3. Experience: Enhance the experience the customer has with the product Examples >>

Back to Intermediary Customers Purchasing from Product Producer

Basic Strategy Guide Users Go To: Step 18

Return to Improve Products and Services/Innovation Ideas