Intermediary Customer Purchasing from the Product Producer

Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.

B. Resources: Reduce resources required for the use of the product

3. Energy – Reduce the energy the customer uses with the product

Effort – Reduce the physical constraints on the customer




1 2082 2000 Miller Brewing Co. is going to sell three of its best-selling beers — Miller Lite, Miller Genuine Draft, and Icehouse — in 16-ounce and 20-ounce plastic bottles, as well as in the traditional glass bottles and aluminum cans. The nation's second-biggest brewer has been testing reaction to beer in plastic bottles over the past 18 months in more than a dozen markets and arenas. Miller would be the first U.S. brewer to use plastic bottles on such a large scale.

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