Reviewing Generic Options to Add Value and Reduce Customer Costs
REDUCE RESOURCES REQUIRED
Reduce the resources required for use of the product. These innovations reduce the customer's cost of using the product by reducing either the product's price or the other costs incurred with the product. These options may also build the customer's revenues and perform some of the functions of other products.
The knowledge you may add to your customer includes information about the company and its products, about the relative benefits of products and about the process where the customer uses the product.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StratetyStreet.
Energy: Reduce the energy the customer uses with the product.
Time: Reduce the time the customer must spend with the product.
Health: Reduce the toll the product takes on the customer's health.