Intermediary Customers Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

1. Company and products – Help customers recognize and recall name of company and its products

Warnings and advice

No. SIC Year Note
1 2000 1991 Wrigley uses old ad campaigns and seldom resorts to gimmicks to promote its brands. Wrigley almost always maintains or increases ad spending in tough times.
2 2024 1987 Dreyer's sells its ice cream east of the Rocky Mountains as Edy's Grand Ice Cream, not to be confused with Kraft's Breyer's Ice Cream.
3 2389 2002 Levi's has sold through Wal-Mart once before, but did poorly. It bought Britannia in 1986 and sold these jeans through Wal-Mart. The company was dissatisfied with its results and sold the brand to VF in 1997.
4 3711 1986 Datsun changed name to Nissan, costing millions. Consumers still call its cars Datsuns.
5 5999 2003 An almost imperceptible tectonic shift has been reshaping the world of brands. Retailers- once the lowly peddlers of brands that were made and marketed by big, important manufacturers- are now behaving like full-fledged marketers.

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