Intermediary Customers Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

1. Company and products – Help customers recognize and recall name of company and its products

b. Create brand for company or product

Build entirely new brand

No. SIC Year Note
1 2241 2005 Alabama Footwear Inc. was started 23 years ago. The Alabama sock industry consists of 75 small and midsize mills that effectively work as a cooperative. The mill specializes in white athletic socks, many sold as house brands at retailers such as Wal-Mart Stores Inc., Target Corp., and J.C. Penn CO.
2 2273 1996 Shaw has embarked upon an endeavor with its Trustmark program, seeking to create a branded portfolio of carpet products supported with a national advertising campaign, and made available only to its best customers.
3 3661 2003 In Europe, Orange, the cell phone unit of France Télécom SA, has adopted an LG phone as one of its flagship range of "Orange Signature" devices, so called because they have been specially customized for Orange. That phone, which boasts two color screens, highlights LG's strength in display technology. The company's television business has been enjoying strong sales of models with flat-screen displays using liquid-crystal-display and plasma technology.
4 3674 2003 Intel is whipping up demand with a huge advertising blitz for a combination of chips called Centrino, which includes the Pentium M plus wireless networking and other accessory chips.
5 5734 2003 Entering the brand-name business is quite risky for computer makers. ASUSTeK Computer Inc., a maker of notebook PCs, game consoles, and motherboards, has launched a handheld PC under the MyPal name. Inventec Corp., another notebook producer, sells cell phones and PDAs under the name OKWAP. Taiwan's electronics industry tried this tactic in the 1980s and 1990s with mixed results. MiTAC ended up dropping its brand. Acer enjoyed some success in the U.S. but couldn't match the marketing and distribution of American rivals. The brand business is "a totally different culture" from contract manufacturing. Some PC makers say they've learned from Acer's frustrations and are sticking to Asian markets. In June, MiTAC started selling its Mio brand smart phones only in Taiwan.
6 6021 2001 There are thousands of bank issued credit cards. Chances are the plastic in your wallet was issued by one of five giants–Citibank, MBNA, Bank One, Chase, or Providian. Together they control 62% of the U.S. credit-card market. Banks are now contracting out businesses, putting their names on products and services that originate from another bank.

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