Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

1. Company and products – Help customers recognize and recall name of company and its products

b. Create brand for company or product
Borrow equity of another company's brand

Use licensed properties

No. SIC Year Note
1 2300 2001 OshKosh B'Gosh's licensing brings in much of the company's revenue, and in 2001 the company predicted a 30% to 35% increase of income from royalties.
2 2330 2001 Yves Saint Laurent's name is used by contracted manufacturers and on licensed accessories.

<<Return to Sell Steps